We Write the Emails
That Fill Your Beds.
The email that arrives at 11 p.m. when a daughter is searching "memory care near mom" — and actually opens. We write those.
The Trophy Case You Walk Past Slowly.
Every number below is from a real campaign. Every subject line was sent to a real inbox. Every move-in was a real family finding their answer.
Average Open Rate
vs. 19% industry average
Move-Ins in One Quarter
Single email sequence, 120-bed community
Census Lift
Memory care wing, 90-day campaign
Beds Filled Since 2021
Across all client communities
Memory Care Community — 120 Beds
A 6-email nurture sequence deployed over 14 days, targeting adult children who'd previously toured but not moved forward.
Actual Subject Lines
Home Health Network — 4 Locations
Quarterly re-engagement campaign to dormant referral sources. Three emails, one call-to-action per send.
Actual Subject Lines
Hospice Network — 3-State Region
End-of-year gratitude campaign repurposed into a referral ask. Highest click-through of any campaign we've run.
Actual Subject Lines
Every Email Earned Its Open.
"She asked about you today."
We didn't want to send another brochure. We wanted to share something she said...
"What changes in 30 days — and what doesn't."
The hardest part of this decision isn't the logistics. It's the guilt...
"One last thing before we stop following up."
We know you're carrying a lot right now. This is our last note...
"She asked about you today."
How one subject line restarted 34 stalled conversations in a single send.
A 120-bed memory care community in the Pacific Northwest had 34 families who'd toured, gone quiet, and stopped responding to follow-up calls. We wrote a 3-email sequence built around one truth: the person they love is still there, still waiting, still asking about them. No urgency. No pricing. Just presence.
Open Rate
Replies
Move-Ins
"The families you helped last year — and the ones still waiting."
We pulled the numbers. Your referrals led to 14 admissions last year...
"Something our care team wanted you to know."
Mrs. Chen — the patient you referred in March — asked us to pass something along...
"A quick update from the team at [Community]."
We've added two new service lines since we last spoke...
The referral source who came back after 18 months of silence.
A 3-email reactivation sequence that recovered $340K in projected annual revenue.
A 4-location home health network had 180 referral sources who'd gone dark — physicians, discharge planners, social workers who used to send 2–3 patients a month. We didn't apologize for the silence. We gave them a reason to remember why they trusted us in the first place.
Reactivated Sources
New Referrals / Mo
Projected Annual Rev
The People Who Watch the Census Numbers.
"I've worked with three different email agencies since 2019. Nurture is the first one that actually understands that we're not selling apartments — we're selling peace of mind to people in crisis. The open rates are real. The move-ins are real. I don't need to explain our business to them."
Deborah Hartwell
Director of Marketing & Census Development
Lakewood Senior Living (3 communities, Pacific Northwest)
"Our census dropped 14% in Q1. We brought in Nurture in April. By Q3 we were back to capacity in our memory care wing and had a waitlist for the first time in two years. The subject lines alone changed how our whole team thinks about communication."
Marcus Okonkwo
VP of Business Development
ClearPath Home Health Network (4 locations)
"Hospice marketing is different. Families aren't shopping — they're drowning. Nurture wrote our referral reactivation series like they'd sat in every family meeting we'd ever had. Our social workers started forwarding the emails to each other. That's when I knew."
Renata Szymanski
Community Outreach Director
Ascension Hospice Care (3-state region)
The Senior Care Email Playbook.
Every framework we use. The subject line formulas that drove 43% open rates. The send cadences built around how families actually make decisions. The copy principles that turn guilt into trust.
No spam, ever. You'll get the playbook immediately. We'll follow up once to see if it was useful. That's it.
Download the Playbook
Three fields. Thirty seconds. Immediate access.
See Our Subject Line Swipe File.
47 subject lines from real campaigns. Sorted by campaign type, audience, and open rate. Email only — no name, no community needed.